Published: Dec 20, 2024
By: MusicWire
[Exclusive] The Rise and Fall of KRAVE: Why Vortex Entertainment’s Ambitious Boy Group Disbanded
Introduction to KRAVE
When Vortex Entertainment debuted their six-member boy group, KRAVE, on March 20, 2020, expectations were sky-high. With their debut track “Chase” leading the album All or Nothing, KRAVE quickly gained attention for their youthful concept centered around ambition and desire. Their fandom, affectionately called Seekers, admired their energetic performances and relatable motto: “We chase our dreams, and you’re our drive.”Despite their promising start, the group’s journey came to an abrupt end in December 2024, leaving fans shocked and searching for answers.
”#KRAVEBetterTreatment”
KRAVE’s Early Success
KRAVE’s debut was one of Vortex Entertainment’s most heavily promoted projects. The group’s playful image and catchy hooks captured the hearts of younger audiences, and their energetic dance routines gained traction on social media. “Chase” climbed the charts quickly, peaking at #6 on the Gaon Digital Chart within a week.Their first comeback in late 2020, “Night Runner”, solidified their image as a group brimming with youthful ambition, and their 2021 title track “Adrenaline” showcased their growth as performers. By 2022, KRAVE had earned a reputation as a group with untapped potential, but cracks in their foundation were already beginning to show.
“There were times when we could see the exhaustion in their performances.”
Leadership Under Ryu
At the helm of KRAVE was Lee Ryujin, known by his stage name Ryu, who debuted as the group’s leader at just 18 years old. Ryu’s natural charisma and dedication earned him respect from fans and his fellow members, but insiders reveal that the weight of leadership took a toll on the young idol.“Ryu was always the first to arrive at practice and the last to leave,” a former Vortex trainee shared. “He wanted the group to succeed so badly, but he was also dealing with intense pressure from the company and the public. It wasn’t easy for him.”
”While KRAVE appeared to be thriving on the surface, multiple factors led to their unexpected disbandment.”
The Downfall of KRAVE
On December 14, 2024, Vortex Entertainment released an official statement announcing KRAVE’s disbandment:“After much discussion with the members, we have decided to disband KRAVE. We are incredibly proud of their achievements over the past four years and wish them the best in their future endeavors.”The news left Seekers heartbroken, with many expressing frustration at the lack of transparency surrounding the group’s struggles. “They deserved so much more,” one fan tweeted.
”We were young and driven, but the industry moves so fast.” – Ryu
Where Are They Now?
Since the disbandment, Ryu (lesser know as Lee Ryujin) has shyed from the spotlight. Fans of the former leader have speculated that he may consider returning to the idol industry, though Ryu has yet to confirm or deny the rumors.As for the other members, several have begun forging new paths. One member is reportedly pursuing a solo music career, while others have stepped away from the entertainment industry altogether.
“I’ll always carry the lessons I learned with KRAVE. Those years shaped me.” – Ryu
Legacy of KRAVE
Though KRAVE’s time in the spotlight was short-lived, their music and impact on fans remain unforgettable. For many, the group’s disbandment serves as a reminder of the harsh realities of the K-pop industry, where even the most promising talents can face insurmountable challenges.Seekers continue to rally around Ryu and the other members, hoping to see them succeed in their respective journeys. As one fan poignantly wrote, “KRAVE chased their dreams, and they became ours too.”